HEALTH & BEAUTY
LOGOS
BRAND IDENTITY
Identity, photography direction & print design for independent children's lifestyle brand. 'MOMMIES LITTLE ANGELS', campaign is a playful twist on beautifully dressed children still being real kids.
PACKAGING
PACKAGING, NPD, DIGITAL CAMPAIGNS
CURLSMITH Growing brand of hair products specifically for curly & textured hair. As part of the creative team, I work on NPD, packaging, and building brand awareness through digital campaigns.
COSMETICS PACKAGING
CHILDREN'S CREATIVE BRAND
SEARCH & SCRIBBLE Personal project to create children's kit. Motivated by the reduction and under-valuing of Art & Design in schools Developing their imaginations and
BABYWEAR COLLECTION & BRAND DESIGN
ZIPIT® Baby wear with zips - A happier, simpler way to dress little ones without wrestling clothes over wobbly heads or fussing with fiddly snaps. Designed, developed, & led factory production & launch of a new line of babywear with a patented design. This included all elements of brand design, art direction and photography, sales & marketing. https://zipitbaby.com
CONCEPT VISUAL POSITIONING
In many projects, a visual positioning board is essential for clarifying a brand's mood, tone of voice and visual style.
IDENTITY
Identity & Brand Book for charity investors, with an emphasis on collaborative support at a local level.
POSITIONING, NAMING, PACKAGING
PRESIDENTS CHOICE Own label line of skin & hair products.
PRODUCT, PACKAGING, CATALOG
Product development, packaging design, catalog & assets for design-led, stationery gift brand. 
FMCG
FMCG Food NPD
PLANTERS - Almond Range. Fit with the new Planters brand positioning and inject a sense of charm and wit using the new Mr. Peanut character.
CAMPAIGN PROMO
IDENTITY
STARTER HAUS Flexible work pods, within a Colorado hotel chain.
GARMENT DESIGN, MANUFACTURING
ADVERTISING
VAIL RESORTS COLORADO - Range of ad campaigns across Vail Resorts portfolio of Ski Resorts and Real Estate projects.
GUM BRAND NPD
SOLO Brand Creation - A new product positioning for teens in the gum category. No two gumsticks are identical, as no two of us are. Be you. Patented gum design, packaging, promo, ads, internal position video.
VISUAL POSITIONING
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